1- Why are you interested in having a website?
2- What issues/concerns/ needs will be solved/resolved by having a website?
3- What do you want users to gain from visiting your site?
4- How do you want users to feel while visiting your site? Energized? Relaxed? Motivated? ...
5- What do you want users to do after visiting your site? (Have less questions? Have more questions? Buy something? Go somewhere? Change their routine?)
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