Google is really good a knowing it's audience.

Any STC major, as Maddie explained, has had their fair share of classes discussing the importance of understanding and knowing your audience; From defining users (the audience) and their behaviors, then grouping (categorizing) them, based on the definitions we've given them, to finally understanding how our users (audience) will respond and interact to what we are providing them.

*The Philosophe article on categorizing your audience gets into more detail on ways in which you can categorize you audience, which will play an important role in how we design our webpages/sites. For example, in order to design a page that will attract and fulfill the needs of our audience we need to understand the function the audience is looking for, the role of which the audience will be playing (user, viewer, or reader), and lastly by the knowledge and experience of the audience.

In the digital sphere (on the internet and WWW) This includes taking into account, how they will use our site, what will draw them to it, what they are looking for, and what operating systems they are using. Because without defining, categorizing, and understanding these important factors, we may end up making something that doesn't get much action or attention, and if it does, it may end up being not what we desired.

Now, taking into consideration the article on Google's "magical ability to interpret searchers' requests-- no matter how awkward or mispelled," we can see that Google is really really good at knowing, understanding, and reaching it's audience. And it's all capable with the use of it's algorithms,  algorithm's that categorize and rank it's audience, which impecably allow Google's search engines to satisfy any type of audience.

^^Kind of like, the opposite of Zeldman's notion of "Designing Your Audience," Google, in a sense, is designing itself, for it's audience- regardless of what the audience is- the audience shapes/designs Goolge.