Audience

Audience is very important. Without an audience what is the purpose of anything, really? When we create things, most often, we are creating them to be seen. So, it makes sense that studying your audience would be a very important and useful tool when creating a web page.

First off, you need to identify who your target audience actually is. You will get others outside of your target who will view your website, but the idea is attracting an audience that will want to return. You also need to know what your audience is working with, if they can’t access your webpage they will just find another that will fit their needs. So a designer must understand the “requirements and environments” (philosophe) of their audience.

It also helps to put the most important information where the audience/user will most likely look first, and with eye-tracking technology that has become much easier. We now know what types of eye patterns users make to find information on a website whether they are looking through text or images. The designer has to find the balance.