Google Audience Philosophe

These were some pretty cool readings,In the understanding users Philosophe.com reading it makes a point of saying that audience is useful as an conceptual label and that it is a high-level term describing a range of hard-to-define groups and sets of users, each with their own goals, motivation, and tasks. I think that definition is pretty close to the term customer segment I learned in business. Really cool and it makes a lot of sense.

It also talks about the basic mechanics of how the users interact with the site: How will the site render on a user’s client? How will the user view the site? It says that to better understand your audience, you should do some research on analytics  which makes sense. For me, it also makes sense to do research on other sites who are dong a great job identifying and understanding their audiences. 

I enjoyed the Google Search article. It was interesting to see all the key advances in the search over time. Haha, it was called Backrub for almost 2 years before it was renamed Google. Its breakthrough innovation: ranking searches based on the number and quality of incoming links. So cool. PageRank uses collective intelligence of the Web itself to determine which sites are most relevant. It crawls the web to collect the contents, it then indexes and ranks pages according to PageRank algorithm. Ahh, Math. Yuck. It is interesting that there are over 3 billion Google searches a day. That is more than the 2.2 billion people connected to the internet. In the comments of the blog I learned of a kind of secret Google Caffeine, where is it? Bottlenose.com is a pretty different alternative search engine.

Whoaaaaa the evolution of web was by far my favorite!! It was so cool, I bookmarked it.