Bitzer and Exigency

The internet is full of different websites for almost anything. So when designing one (or any media for that matter) you need to examine some different things to make sure you stand out. The most important as Bitzer says, are audience and exigency.

When examining audience it's just deciding who will be reading your piece, and writing in a way that the audience will want to read it. There is no point in writing for a group that will not read your work or have no interest.  If you write for an audience with familiarity in the topic, but none of your real audience is familiar, they will become lost.  Just as children's books are targeted towards children and text books are targeted towards college students most likely.  Knowing your audience is key to making a successful piece.

Exigency fits in with audience to a degree. Exigency can boil down to a need, or purpose to have a piece. If there is no exigency, there probably won't be an audience. In which case you would be wasting your time creating the piece.  For example, you could make a website explaining how to turn on a light switch, however the need for such a guide is in low demand.  This is a bit of an extreme example, but any issue is going to have a level of exigency, and it is important to determine what information is needed and which could potentially be a waste of time for the writer or reader.